Our Story

Mukhdi Ritya is not just a skincare brand — it is a ray of hope for the women of Uttarakhand who live and work in the most challenging conditions in the Himalayas.

The Foundation — World Screech Foundation

In 2014, Nitin Gautam founded the World Screech Foundation with one mission: to provide employment and dignity to economically vulnerable women living in the mountain villages of Uttarakhand. Over a decade of dedicated work, this foundation has been quietly transforming lives.

The Birth of Mukhdi Ritya

Every Mukhdi Ritya product contains herbs and botanicals hand-collected by the women of Uttarakhand — from altitudes above 11,000 feet in the Himalayas. Plants grown at such extreme altitudes are up to 10 times more potent than those grown elsewhere, making our formulations truly exceptional.

When you purchase Mukhdi Ritya, you are not just buying a skincare product — you are supporting a woman's dream, her independence, and her dignity.

"Not just a product — a ray of hope."

Our Commitments

• 100% Ayurvedic — No chemicals, no adulteration, only nature's finest
• Direct Empowerment — We source directly from women in need, eliminating middlemen
• Pride of the Mountains — Providing dignified work so women don't have to leave their homes
• Ministry of Ayush Approved — GMP Registered, Classical Ayurveda Formulations

Our Founder

Nitin Gautam, from Uttarakhand, witnessed firsthand the struggles of mountain women and resolved to make a difference. His vision is simple: every woman of the hills should be self-reliant. Mukhdi Ritya is one step toward that vision.